Social Media Stats: Demograchips & Growth

We came across this blog by Danny Brown and it has an outstanding amount of Stats on Social Media. 52 to be exact!

Facebook

1. The average Facebook user has 130 friends.
2. More than 25 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) is shared each month.
3. Over 300,000 users helped translate the site through the translations application.
4. More than 150 million people engage with Facebook on external websites every month.
5. Two-thirds of comScore’s U.S. Top 100 websites and half of comScore’s Global Top 100 websites have integrated with Facebook.
6. There are more than 100 million active users currently accessing Facebook through their mobile devices.
7. People that access Facebook via mobile are twice as active than non-mobile users (think about that when designing your Facebook page).
8. The average Facebook user is connected to 60 pages, groups and events.
9. People spend over 500 billion minutes per month on Facebook.
10. There are more than 1 million entrepreneurs and developers from 180 countries on Facebook.

Statistics from Facebook press office.

Twitter

11. Twitter’s web platform only accounts for a quarter of its users – 75% use third-party apps.
12. Twitter gets more than 300,000 new users every day.
13. There are currently 110 million users of Twitter’s services.
14. Twitter receives 180 million unique visits each month.
15. There are more than 600 million searches on Twitter every day.
16. Twitter started as a simple SMS-text service.
17. Over 60% of Twitter use is outside the U.S.
18. There are more than 50,000 third-party apps for Twitter.
19. Twitter has donated access to all of its tweets to the Library of Congress for research and preservation.
20. More than a third of users access Twitter via their mobile phone.

Statistics from Twitter and the Chirp Conference.

LinkedIn

21. LinkedIn is the oldest of the four sites in this post, having been created on May 5 2003.
22. There are more than 70 million users worldwide.
23. Members of LinkedIn come from more than 200 countries from every continent.
24. LinkedIn is available in six native languages – English, French, German, Italian, Portuguese and Spanish.
25. Oracle’s Chief Financial Officer, Jeff Epstein, was headhunted for the position via his LinkedIn profile.
26. 80% of companies use LinkedIn as a recruitment tool.
27. A new member joins LinkedIn every second.
28. LinkedIn receives almost 12 million unique visitors per day.
29. Executives from all Fortune 500 companies are on LinkedIn.
30. Recruiters account for 1-in-20 LinkedIn profiles.

Statistics from LinkedIn press centre and SysComm International.

YouTube

31. The very first video uploaded was called “Me at the Zoo”, on 23rd April 2005.
32. By June 2006, more than 65,000 videos were being uploaded every day.
33. YouTube receives more than 2 billion viewers per day.
34. Every minute, 24 hours of video is uploaded to YouTube.
35. The U.S. accounts for 70% of YouTube users.
36. Over half of YouTube’s users are under 20 years old.
37. You would need to live for around 1,000 years to watch all the videos currently on YouTube.
38. YouTube is available in 19 countries and 12 languages.
39. Music videos account for 20% of uploads.
40. YouTube uses the same amount of bandwidth as the entire Internet used in 2000.

Statistics from YouTube press centre.

Blogging

41. 77% of Internet users read blogs.
42. There are currently 133 million blogs listed on leading blog directory Technorati.
43. 60% of bloggers are between the ages 18-44.
44. One in five bloggers update their blogs daily.
45. Two thirds of bloggers are male.
46. Corporate blogging accounts for 14% of blogs.
47. 15% of bloggers spend 10 hours a week blogging.
48. More than half of all bloggers are married and/or parents.
49. More than 50% of bloggers have more than one blog.
50. Bloggers use an average of five different social sites to drive traffic to their blog.

Statistics from Technorati’s State of the Blogosphere 2009.

Bonus Facts

51. 90% of Internet users know at least one social network.
52. The average social user has 195 friends.

Statistics from Online Media Gazette.

Twitter Best Practices: Top 10 Twitter Activities

Twitter Best Practices: Top 10 Twitter activites

If you are new to Twitter, here are some best practices that will help you be successful:

1. You want to turn strangers into advocates - write your 140 character message with that in mind
2. Choose a handle that will be easy to search or has meaningful key words "CRM" "Sales" "Telecom"
3. Leverage the Twitter background to expand upon you and your business
4. Add a photo or image. There is nothing worse than looking at an egg instead of a face. It just doesn't make you want to follow that handle
5. Follow people, lots of people and search by interests or key words. Search and follow your customers, vendors, competition and "friendlies"
6. Follow people back! This is the fastest way to learn & grow
7. Use links! Link back to videos, web sites, articles - anything that is more than 140 characters
8. Retweet. What's that you say? Taking someone elses message and resending it to your network
9. Use Direct Messaging. Respond to people who show interest in your tweets. It's like texting.
10. Have some fun with it! You don't need to go for the jugular with twitter. Be genuine and share ideas. Sharing ideas and knowledge is the foundation of Twitter.

So who uses Twitter? Well, you might be surprised - middle class, up and coming, obviously the cool kids that are progressively minded. I use the cool kids reference in jest. Actually, Twitter is a fantastic B2B tool. With Twitter being only 5 years old, it is a treasure chest that is growing exponentially.

Blogging: Why businesses should Blog

Not sure of the benefits of blogging? Some of our clients are not sure what to publish and why publish. Here are some compelling reasons to add Blogging to your marketing strategy.

Social Media is all about sharing knowledge. Blogs are a fantastic way to share what you or your business are subject matter experts in. In the spirit of sharing, here are the common questions or concerns we here and what we feel are viable answers:

What is the Benefit of having a Blog?

Social Media marketing helps you spread your brand across vast geography and potential customers, turning strangers into advocates and advocates into customers. The more your company name is out on the web and the more it is associated with high frequency words, the higher your search ranking. Search ranking is HUGE!

Simply by publishing a weekly blog you can increase the two most weighted criteria used by all search engines; “Google Juice” and “Link Love”. You get a greater SEO ranking just because you’re blogging.
“Google Juice” is the number of indexed pages for any given keyword(s) by a search engine. How many pages are returned when you type in your “company” your “product” or “your name” in Google in the top right corner? By blogging, you create page after page for search engines to index with priority treatment.

Your customers will participate in the conversation that you started. Other bloggers will link to your blog content creating “Link Love”. This will drive your web / blog site to the top of the search engines.

What should we be writing about?

Blogging is the most effective tool you can use to show your customers and prospects that you are participating, you understand your industry, and your a thought leader providing insights and information.

A blog only takes a few minutes, requires 400 words once a week, and creates and invaluable platform for you and your customers / prospects to engage in meaningful dialog that builds trust; which ultimately leads to sales.

Write about what you know and repurpose materials you find. The etiquette is that you give credit to the source you copied to your blog.  So easy! Not everything has to be original content!

When should I start Blogging?

There is no time like the present! Setting up a Blog Site is easy and free.  It's important to know that you haven't missed anything yet. The opportunity to make an impact is still available to you. 

What you need to know about new age of Marketing...

You’ve probably heard, and repeated, the old sales adage, “People do business with people they know,

like and trust.” There is an implied progression wrapped up in that axiom: a movement from not knowing

to knowing, and a movement from unfamiliar to increasing levels of trust.

Marketers have turned the adage into a sales funnel or, to match my definition of marketing, a marketing

continuum where strangers are welcomed and then nurtured or cultivated through a process over time.

Marketing seeks to move people through stages.

Whether you call it a sales pipeline or marketing funnel or something else, we all tend to see the

process as a linear sequence. In this wonderful, frontier age of social media, there’s a growing, intriguing phenomenon: Advocates may or may not be actual users! That means it’s probably worthwhile for you to spend time nurturing people who will never flow through all the stages of your sales funnel or through

the sales and use gate. Blogging supports your marketing continuum, you’ll see Blogging as a way of addressing the needs of your non-using advocate community.

Questions? Ideas? Thoughts? We would love to hear from you! Visit us at http://www.indigooceans.com/